1. Blog about things that are going on in your business this summer.
Blog about sales events, promotions, awards, new products, offers or activities that you are taking part in.
2. Blog about local events, attraction and activities you or the company are joining in with.
One of the keys to getting more local web traffic is writing blog posts that feature keywords & key phrases which refer to local areas, events & activities that your customers & prospects might be searching for.
3. Write about hobbies & interests.
You will engage with people who share those hobbies & interests and good connections can result in good business.
4. Talk about summertime trends in your market place & related sectors.
Engage with other people going through similar experiences.
5. Share a list of your best, most popular & most beneficial products and/or services.
Focus on key words & phrases that prospects might be using when searching for your products and / or services.
6. Write a post about networking events you go to.
Engage with others who attend the same events or ones thinking of going.
7. Write about changing trends and fashions for your sector.
Create polls for next trends and products or services that your customers would like etc. Engage your prospects and customers with things they can participate in.
8. Post about your business’s customer guarantees, customer service policies and mission statements.
Share your values with prospects and customers / clients.
9. Write about your team or get them to join in.
Ask your employees to share and create mini biographies for themselves or for an employee of the week or month, etc.
10. Write about great parties, family reunions, graduation parties, wedding receptions or other special occasions which are happening this summer, you've also got the Euro 2012 tournament & the Olympics to talk about.
Friday 22 June 2012
Wednesday 13 June 2012
Sunday 10 June 2012
Why Green Marketing MUST be Social - viral marketing video
Click link and press play button on video clip to play video about viral marketing.
Why Green Marketing MUST be Social
This is a great video about the benefits of viral marketing - this video talks about spreading the green message via viral marketing but viral marketing can be used to spread,many messages including corporate or business messages.
This is a great video about the benefits of viral marketing - this video talks about spreading the green message via viral marketing but viral marketing can be used to spread,many messages including corporate or business messages.
Complimentary or Free Social Media & Blogging Tips
If you are running a blog and want it to be successful and gain more visitors, you need to be good at social marketing.
Without social marketing, you are going to struggle in generating traffic to your blog.
Here are a few free tips:
Use an interactive and popular blogging platform:
Use a blog that will offer great feature's and good page rankings.
I find blogger easiest and best although tumblr is good and as is the very popular Wordpress.
Try and set up flexible blogging or blogging on the go:
Choose a blog with good smart phone interactions. Tumblr app offers most features, then Wordpress app and blogger app offers minimal features but ok for posting on the go.
Update your blog and post on a regular basis:
To make your blog successful, one of the most important things that you need to do is to update it on a regular basis.
People these days do not like blogs that remain idle for an extended period.
They want fresh news and views on a daily basis.
If you can not maintain the interest levels of your audience, your blog is going to suffer and you are going to face plenty of problems in maintaining your web ranking.
Using social marketing tools like Facebook and Twitter:
These can allow your to inform your audience what’s in store for them in the coming days. This will create a sense of curiosity among your subscribers.
Professionalism in your Facebook and Twitter page:
To get the best out of social marketing tools like Facebook and Twitter, it is of paramount importance that you develop these pages in a professional manner.
If you treat it casually, it is not going to be of any help. Make it as interesting as you can.
You would be surprise to know that these tools generate quite a bit of blog traffic, provided you use them effectively.
Trust is one of the most important factors when it comes to generating quality traffic for your blog, so make sure that you are honest in your approach and thinking.
Use lots of the built in features of your blog site to engage with your audience:
You can do everything from linking twitter feeds, YouTube channels and video, picture feeds, contact forms , news feeds etc. get your audience to engage with you on many levels.
Use some Advertising:
An important thing you should do, is advertise your social media pages on popular websites and search engines. The main advantage is that it will have a positive impact on your Alexa page ranking and Google page ranking. With an increase in ranking, your blog is going to gain popularity and you will be able to use it for other purposes such as affiliate marketing, to sell ad space on etc.
All this will only happen when there is a jump in your traffic and the subscriber base of your blog is on the up.
Sell Some relevant advertising as your visitor numbers increase, for extra revenue sources but do not go overboard.
Use Article directories to advertise your Blog.
This will help you to get visitors and can increase page rankings.
If you are using article directories to generate traffic to your blog, make sure that your articles have links to your social media pages in addition to your blog URL. This will also help to increase traffic to your blog.
Blog Posting:
When using social media marketing for your blog, it is very important that you post in a manner that creates a good connection between you and your audience.
Write engaging, unique and interesting content.
If your content is not original, your blog is not going to be a hit.
Do not block the comment feature in your blog:
This is one of the best methods to get feedback from your audience or visitors.
Reply to every comment that is posted on your blog:
This will create a positive impression for your audience.
Post by mrviralmarketer of http:// www.mrviralmarketer.co.uk
@mrviralmarketer
Complimentary or free Sales Tips
Please find some complimentary or free B2B sales tips
1. Let Your prospect or sales target ms Market to You.
When it comes to B2B sales and marketing, nothing beats relevance. One way to remain relevant is to sign up for your prospects own newsletters, email campaigns and other marketing material.
If you understand how your sales target conduct their own sales and marketing, you’ll be better suited to sell to them.
2. Use Different ways to engage with them.
There are several ways to establish thought leadership including blogs, social media, newsletters, etc.
However few things command trust and respect quite like a Book. Has your business written a book around your niche? If so, make sure you get this in the hands of your prospects. It helps you stand out.
3. Monitor your sales targets for good times to approach them. Using Google Alerts can help.
When’s the best time to sell to a business? Often when your prospect is flush with cash. You can set up Google alerts around their brand. That way, next time they raise a round of funding, have a particularly good quarter or enter a new market, you’ll be ready to act fast.
4. Have a Plan
B2B sales can stretch out for a long time. A lot of the time 3 months just covers the beginning. But having a 3 month plan will keep you focused not just on the long road, but setting up sign posts along the way. Set small goals and cross them off your list.
5. Find and Follow
If you’re working a lead for a while, follow him or her on social accounts like Twitter and LinkedIn. It will give you clues into your prospects’ thinking, the content they’re consuming and whether they’re talking to competitors. (Connecting with rival reps or liking a competing brand is a sign.)
6. Block Out Times for Prospecting
It’s easy to get caught up in daily tasks and moving leads forward. If you don’t make time to prospect, your pipeline may suffer. Set up time on your calendar for prospecting. Don’t go crazy. You want to call with relevant information so around 10 accounts a week is fine.
7. Ask Hard Questions Early
Losing deals is tough. Working a lead that is never going to buy is worse. It’s often best to get to the nitty gritty right away. Is the company too small? Does the business have the budget to purchase from you? Knowing the answers to these questions means you won’t waste effort.
8. Scour Their Blog
A company’s blog often holds clues into the way the organization collectively moves and thinks. If the executives are on blogging, read up on their posts. Then use that info to establish early on in your conversations.
1. Let Your prospect or sales target ms Market to You.
When it comes to B2B sales and marketing, nothing beats relevance. One way to remain relevant is to sign up for your prospects own newsletters, email campaigns and other marketing material.
If you understand how your sales target conduct their own sales and marketing, you’ll be better suited to sell to them.
2. Use Different ways to engage with them.
There are several ways to establish thought leadership including blogs, social media, newsletters, etc.
However few things command trust and respect quite like a Book. Has your business written a book around your niche? If so, make sure you get this in the hands of your prospects. It helps you stand out.
3. Monitor your sales targets for good times to approach them. Using Google Alerts can help.
When’s the best time to sell to a business? Often when your prospect is flush with cash. You can set up Google alerts around their brand. That way, next time they raise a round of funding, have a particularly good quarter or enter a new market, you’ll be ready to act fast.
4. Have a Plan
B2B sales can stretch out for a long time. A lot of the time 3 months just covers the beginning. But having a 3 month plan will keep you focused not just on the long road, but setting up sign posts along the way. Set small goals and cross them off your list.
5. Find and Follow
If you’re working a lead for a while, follow him or her on social accounts like Twitter and LinkedIn. It will give you clues into your prospects’ thinking, the content they’re consuming and whether they’re talking to competitors. (Connecting with rival reps or liking a competing brand is a sign.)
6. Block Out Times for Prospecting
It’s easy to get caught up in daily tasks and moving leads forward. If you don’t make time to prospect, your pipeline may suffer. Set up time on your calendar for prospecting. Don’t go crazy. You want to call with relevant information so around 10 accounts a week is fine.
7. Ask Hard Questions Early
Losing deals is tough. Working a lead that is never going to buy is worse. It’s often best to get to the nitty gritty right away. Is the company too small? Does the business have the budget to purchase from you? Knowing the answers to these questions means you won’t waste effort.
8. Scour Their Blog
A company’s blog often holds clues into the way the organization collectively moves and thinks. If the executives are on blogging, read up on their posts. Then use that info to establish early on in your conversations.
Monday 4 June 2012
Social Networking as part of a business sales and marketing strategy including complimentary free social marketing advice
Social media marketing is rapidly becoming a critical component in most businesses sales and marketing strategy and is also being used to influence and drive key business strategy in other business areas including customer relationship management (CRM).
However there is still some confusion with many businesses being still unsure what successful social media marketing is and what it can do for their business.
Many businesses are relying on gut instinct and basic measurements in order to gauge whether their social marketing efforts are actually paying any dividends or giving the business a decent Return on Investment (ROI).
Without an accurate assessment of what is being achieved and the costs of all the activities, many businesses risk misunderstandings that can lead to wrong decisions and errors in budgets and time allocations especially within the sales and marketing strategy.
Spending on social media for businesses is still growing at a rapid rate and within a couple of years it is estimated to be worth approx 3.1 billion dollars.
Twitter and Facebook seem to be still leading the way, followed then by LinkedIn.
67 % of Twitter users who follow a particular brand are more likely to buy that brand’s products, whilst 60 % of Facebook users who "Like" a brand are more likely to recommend that brand to a friend.
74 % of consumers are influenced on buying decisions via other users on social media.
Businesses need to use the social platform to put across their unique advantages and unique selling points (USP's) over other competitors, as well as to backup their ability to deliver great results.
Before you begin writing your sales and marketing or social networking strategy or amending it if you feel it isn't as detailed as it could be, please find some social networking advice to consider:
Plan your Strategy before implementing your Tactics. Decide on the ideal target audience and focus your marketing strategy on that audience.
Identify your customers and work out If those customers want what you are offering and are willing to pay what you want.
Discover your core "Marketing Message". Your claim should be powerful and intentional and, once crafted, should quickly communicate the difference between you and your competitors.
Is it your service, price or product that stands you out from your competitors? It is well worth asking your clients first to see what they think.
Ensure your "Marketing Message" matches your brand Image. Once you have committed to your message you need to tell your story. Match your message to your brand, business logo, your phone message, all of your stationery and marketing literature and your customer service operation to create a consistent identity that reinforces your core market message.
Create Products and Services for Every Stage of the customer life cycle, developing systems and processes for each stage of your customers support.
You need to develop good quality introductory information, product / customer testimonials, discount opportunities, loyalty programmes and customer retention.
Produce Marketing Content that educates your customers and builds trust. You should Support your marketing message with good content that builds trust and authenticity about your products and your business. Try blogs, reviews, testimonials and relevant white papers. With the new power of social media, every business is now a publishing business, so you’ve got to start to think like one.
Design a web presence that works 24 / 7. Social media and other web marketing services are supportive tools that reinforce your website activities and give you more ways to interact with your customers and get instant feedback. Your website is designed to showcase your content or products and is still the best place to interact with customers and to build brand recognition. You can use the new social activity to just enhance this.
Current trends for websites are to keep things simple and easy to navigate around. You should also ensure you design ways of capturing referrals and lead data on your website.
Ensure you focus your social marketing on the areas that are important to you. Are you looking to trade locally, regionally, nationally or internationally. If looking to trade locally ensure you Get found in Your Town. Many businesses often get carried away with pushing their message that they forget about concentrating on their own backyard, which can often get better results. Create rewards programs, guest posts and profiles as well as relevant comments and social press releases.
Backup your social media activities with your customer service and sales and marketing activities to ensure you have one consistent message.
Don't just leave your social networking to one or two individuals, but try and get your entire team involved. This is one of the most overlooked and under utilized tool that you have. If you can find ways to motivate everyone in the business to help grow the enterprise, think of what a machine you could create. This motivation may take the form of goal setting, score keeping, incentives and a significant commitment on your part. You just need to ensure that everyone is aware of the message and also what "rules" they should stick too. You don't want people hurting the brand by posting things that they shouldn't be.
Keep trying different types of Advertising, analysing as you do, what is getting you results. As you are making a commitment to invest serious resources in to your social media presence you need to measure the results. You should also combine the social advertising with traditional advertising and other sales and marketing activities to ensure you have a good marketing mix.
The real benefits of social media is the ability to change and rearrange as often as required. Marketers should not expect to get everything right first time. With continuous measurement of performance, you can optimise the campaign elements that are really working and repeat these.
However there is still some confusion with many businesses being still unsure what successful social media marketing is and what it can do for their business.
Many businesses are relying on gut instinct and basic measurements in order to gauge whether their social marketing efforts are actually paying any dividends or giving the business a decent Return on Investment (ROI).
Without an accurate assessment of what is being achieved and the costs of all the activities, many businesses risk misunderstandings that can lead to wrong decisions and errors in budgets and time allocations especially within the sales and marketing strategy.
Spending on social media for businesses is still growing at a rapid rate and within a couple of years it is estimated to be worth approx 3.1 billion dollars.
Twitter and Facebook seem to be still leading the way, followed then by LinkedIn.
67 % of Twitter users who follow a particular brand are more likely to buy that brand’s products, whilst 60 % of Facebook users who "Like" a brand are more likely to recommend that brand to a friend.
74 % of consumers are influenced on buying decisions via other users on social media.
Businesses need to use the social platform to put across their unique advantages and unique selling points (USP's) over other competitors, as well as to backup their ability to deliver great results.
Before you begin writing your sales and marketing or social networking strategy or amending it if you feel it isn't as detailed as it could be, please find some social networking advice to consider:
Plan your Strategy before implementing your Tactics. Decide on the ideal target audience and focus your marketing strategy on that audience.
Identify your customers and work out If those customers want what you are offering and are willing to pay what you want.
Discover your core "Marketing Message". Your claim should be powerful and intentional and, once crafted, should quickly communicate the difference between you and your competitors.
Is it your service, price or product that stands you out from your competitors? It is well worth asking your clients first to see what they think.
Ensure your "Marketing Message" matches your brand Image. Once you have committed to your message you need to tell your story. Match your message to your brand, business logo, your phone message, all of your stationery and marketing literature and your customer service operation to create a consistent identity that reinforces your core market message.
Create Products and Services for Every Stage of the customer life cycle, developing systems and processes for each stage of your customers support.
You need to develop good quality introductory information, product / customer testimonials, discount opportunities, loyalty programmes and customer retention.
Produce Marketing Content that educates your customers and builds trust. You should Support your marketing message with good content that builds trust and authenticity about your products and your business. Try blogs, reviews, testimonials and relevant white papers. With the new power of social media, every business is now a publishing business, so you’ve got to start to think like one.
Design a web presence that works 24 / 7. Social media and other web marketing services are supportive tools that reinforce your website activities and give you more ways to interact with your customers and get instant feedback. Your website is designed to showcase your content or products and is still the best place to interact with customers and to build brand recognition. You can use the new social activity to just enhance this.
Current trends for websites are to keep things simple and easy to navigate around. You should also ensure you design ways of capturing referrals and lead data on your website.
Ensure you focus your social marketing on the areas that are important to you. Are you looking to trade locally, regionally, nationally or internationally. If looking to trade locally ensure you Get found in Your Town. Many businesses often get carried away with pushing their message that they forget about concentrating on their own backyard, which can often get better results. Create rewards programs, guest posts and profiles as well as relevant comments and social press releases.
Backup your social media activities with your customer service and sales and marketing activities to ensure you have one consistent message.
Don't just leave your social networking to one or two individuals, but try and get your entire team involved. This is one of the most overlooked and under utilized tool that you have. If you can find ways to motivate everyone in the business to help grow the enterprise, think of what a machine you could create. This motivation may take the form of goal setting, score keeping, incentives and a significant commitment on your part. You just need to ensure that everyone is aware of the message and also what "rules" they should stick too. You don't want people hurting the brand by posting things that they shouldn't be.
Keep trying different types of Advertising, analysing as you do, what is getting you results. As you are making a commitment to invest serious resources in to your social media presence you need to measure the results. You should also combine the social advertising with traditional advertising and other sales and marketing activities to ensure you have a good marketing mix.
The real benefits of social media is the ability to change and rearrange as often as required. Marketers should not expect to get everything right first time. With continuous measurement of performance, you can optimise the campaign elements that are really working and repeat these.
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